INSIGHT OR RESEARCH? THE REAL TRUTH

‘Insight’ and ‘Research’ are terms that I often hear used interchangeably but, in truth, there are contrasting differences between them.

A dictionary would define insight as “a sudden understanding of a complex situation or problem” while research is defined as a “systematic investigation to establish facts or principles or to collect information on a subject”.

Read more on Jake Pryszlak, Insight Officer at Merseyside Sports Partnership Blog here; http://hashtagextramile.co.uk/insight-or-research-the-real-truth/

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