Sport England’s ‘Under the Skin’ research breaks down young people into six personas, to help us understand how we can help them get active.
It breaks down young people into six key personas, which by understanding these various groups can help organisations design the best possible programmes to get young people active.
To view their You Tube clip on this Click here;
To download their PDF on this click here; youth-insight_under-the-skin
Or alternatively they have also produced six films that better explain each of these youth personalities. Each category is broken down into a series of key traits, based on extensive research talking to scores of young people.
To view these click here; https://www.sportengland.org/research/understanding-audiences/sport-and-age/youth-personas/
