“Marketing is the whole business seen from the point of view of it’s final result, that is, from the customer’s point of view”

Peter Drucker

Marketing Example

If you are organising Play Day in the park and you paint a sign saying “Play Day on Wednesday” that’s advertising. If you print the sign on to a banners and put the banners all around the park, that’s promotion. If you get a the local press to take a photograph of a celebrity next to the banner an article goes in the local press of this photograph, that’s publicity. If the town’s citizens go to Play Day, you show them the many activities on offer, explain how much fun they’ll have taking part in these activities, answer their questions and ultimately, they spend money, join in the activities and have a great time, that’s marketing

Simple marketing and promotion can help you make your activities a success. There are a number of marketing and promotion options available to you many of which you may not be aware of. These options can be broken down into a number of areas. We have broken these down as follows;

Before you deliver your session/activity please take your time to work through these web pages and identify what you need to do to promote your activities.


To view Sports Governing Body Marketing web pages click here; Sports Governing Body Marketing Web Pages

To view County Sports Partnership Marketing web pages click here; County Sports Partnership Marketing Web Pages