Japanese car manufacturer Toyota has announced a new, multi-year partnership with the England and Wales Cricket Board (ECB), to become its principal partner.
The move will see Toyota’s branding displayed as the front-of-shirt sponsor on the England men’s, women’s and disability team kits, as well as high-impact touchpoints during all home international fixtures.
The car brand will now also support a range of initiatives to grow the sport across England and Wales, which will include the launch of the ‘Good For Cricket’ prize draw, offering more than £200,000 to support grassroots clubs in their fundraising efforts.
It gives participating clubs the platform, prizes and promotional materials to raise money. Each club will receive 100% of the funds it raises.
It’s free for clubs to participate, and Toyota has provided a prize pot valued at over £230,000, including three brand-new Toyota cars, money-can’t-buy experiences, international match tickets and much more.
To find out more click here: Toyota Good For Cricket Prize Draw
