Health clubs and fitness operators have an “enormous role to play” in helping to achieve the physical activity goals set out in the government’s recent Sports Strategy, according to Sport England CEO Jennie Price, even stating that; “We can’t grant fund them with our National Lottery money at the moment, but that requirement might be relaxed at some point in the future. We’ve already prompted an investigation into whether there are any regulatory problems.”
Describe by Price as the government’s “first thinking from scratch piece for a long time”, the strategy’s objectives will largely fall under the responsibility of her organisation, which is currently piecing together its own strategy in response to the new remit. Price said the “sheer number of people” that use health clubs means they reach a greater proportion of the population than anyone else, aided by their non-gender specific offering which is open to a broad range of demographics.
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