1. Need:
Funders want projects that meet a genuine need, and for you to have evidence of that need, they’ll also want to know exactly how their money will help improve things.
2. Clarity of purpose:
Ensure that your aims are clearly described. This means more than just listing your goals: funders will also want to know how you intend to achieve them. We see a lot of general statements and too much explanation of the need for the work, rather than explanations of the work itself.
3. A measure of success:
How will you measure the impact of your work? What would constitute a positive outcome? Most funders will want you to address these questions in your application – if you don’t know what success looks likes, then you’re unlikely to instil confidence in those holding the purse strings.
To find out more click here; 11 Things That Funders Look For