David Stalker, CEO of the Fitness Industry Association (FIA) has revealed details of a new joint venture with Sport England which aims to secure a digital legacy for the London 2012 Olympic Games.
Writing in the April issue of Health Club Management, Stalker said the partnership would engage consumers to become more physically active and as a result grow membership numbers at sports and health clubs.
The strategy will be based around a new themed website – to be launched in the run up to the Games – offering consumers that have been inspired by the Olympics an easy way of accessing sport in their area.
For more information click here;
